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About this event
Breaking into new international markets doesn’t have to feel like starting from scratch. This webinar gives you the digital strategies and tools you need to compete – and win – in specific markets around the globe.
Whether you're entering a new market or scaling your efforts in existing territories, you'll get a clear framework for prioritizing the right tactics to grow your leads and sales, including:
• Search Advertising for short-term visibility, lead generation, and ecommerce sales
• Social Advertising for mid-term growth and audience building
• SEO for long-term dominance in key markets
We’ll then walk you through how to do the research that matters, including:
• Using the U.S. Commercial Service’s market diversification tool
• Interpreting website analytics to identify hidden export potential
• Conducting keyword research (with tips on avoiding translation pitfalls)
• Leveraging web data to size up social and ecommerce trends globally
To wrap it up, we’ll share a high-level approach for how to execute across paid and organic channels to scale your efforts.
What You’ll Walk Away With:
• A playbook of which channels to prioritize and when
• Tools to identify your highest-potential markets
• Tactics for building search, social, and SEO campaigns across borders
• A smarter approach to global marketing without wasting budget or time
The U.S. Commercial Service Trade Americas Team invites you to reserve your spot today and start planning smarter export marketing campaigns.